We all do it. Stare at the starry night. Gaze at the clouds as we build castles in the sky. Or sit in the bathroom for hours daydreaming. We’re just the same. We found comfort in our imagination. But while most used it to escape reality, we wanted to make it our reality. And so we started with making short films, advertisements and concept videos, with our very own taste of reality.
One of our first videos was for Zorba, India’s largest chain of Yoga studios, focused on the kindness boomerang. The video’s response transcended our imaginations and exploded online with over 100 Million views. From going viral to blowing people away, to moving hearts and changing lives, we made sure that everything we did had our slice of reality. Because we realized, making our imagination our reality can make it much stranger than fiction.